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Google搜索“优先将移动版网站编入索引”机制是从什么时候开始的?

核心提示: 现在网络访问量手机占据的份量越来越大,Google搜索“优先将移动版网站编入索引”机制是从什么时候开始的?有什么依据? 设计联盟在这里与大家分享!

现在网络访问量手机占据的份量越来越大,Google搜索“优先将移动版网站编入索引”机制是从什么时候开始的?有什么依据? 设计联盟在这里与大家分享!

1、Google搜索“优先将移动版网站编入索引”机制是从什么时候开始的?

Google搜索已改用“优先将移动版网站编入索引”机制,Google 对您网站的大多数抓取请求将通过移动版抓取工具实现。

开始转换日期:2018年4月27日

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

We understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience. Though we’re only beginning this process, here are a few recommendations to help webmasters prepare as we move towards a more mobile-focused index.

If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.

Make sure to serve structured markup for both the desktop and mobile version.

Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.

When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.

Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.

Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.

If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.

If you only have a desktop site, we'll continue to index your desktop site just fine, even if we're using a mobile user agent to view your site.

If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It's better for you to build up your mobile site and launch it when ready.

If you have any questions, feel free to contact us via the Webmaster forums or our public events. We anticipate this change will take some time and we’ll update you as we make progress on migrating our systems.

Posted by Doantam Phan, Product Manager

2、Google搜索“优先将移动版网站编入索引”机制说明了什么?对网站有什么影响?

近些年来由于移动流量越来多,已经超过了PC端的流量,所以不管是百度还是谷歌已经开始移动端流量倾斜了。
 
因此网站移动端优化是事在必行的,如果没有移动版快,必然会失去很多流量,目前网站移动端的有自适应模式、移动端有独立站、代码适配三种模式。其实自适应效果最佳,因为搜索引擎抓取收录的网址都是一致的,不像移动端有独立站和代码适配,容易被搜索引擎判定为内容重复。想要解决这个问题还得到站长平台进行移动适配挺麻烦的。
 
告诉大家这个消息主要目的是希望各位企业公司老板们要把手机网站重视起来,谷歌既然执行了移动端手机网站优先索引编制,相信不久后国内搜索引擎像百度、搜狗、360搜索都会采取这一编制的。手机网站已经是大势所趋,目前移动端流量远远超过了PC端,今后所有潜在客户可能都是通过手机了解到你公司信息和产品。老板们一定要引起重视啊!
 
特别是做外贸出口的公司和工厂,现在一定要好好检查下手机网站内容,以及排版布局,网站该升级的要升级,网站有BUG的地方及时修复,毕竟谷歌官方都这么告知大家了,你再不引起重视,那就活该你没有一个好的搜索引擎排名了。谷歌网站优化归根结底就是搜索引擎优化,搜索引擎优化也是万变不离其宗,掌握核心要素,根据要素去优化公司网站就会有排名了。

文章源自 设计联盟 www.DesignLinks.cn 中国最具影响力的创意设计综合网站

编辑:Beach

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